16 docs tagged with "concept"

Explains how recipients are organized into lists and refined into targeted segments for a Broadcast.

Compares the platform's delivery channels and the mental model for when to use email, SMS, or web content.

Compare drip campaigns, triggered sends, recurring series, and transactional or bulk Broadcasts so you pick the best fit.

The regulations that shape permission-based sending (CAN-SPAM, CASL, GDPR, CCPA) and how the platform helps you meet them.

Explains how opt-in, preferences, and unsubscribes keep your Audience willing, engaged, and permission-based.

Introduces the factors that decide whether a Broadcast lands in the inbox, the spam folder, or nowhere at all.

Understand how opt-in status, unsubscribes, and suppression keep you compliant and protect deliverability.

Explains why the same Edition can look different across email apps, browsers, and screen sizes, and how rendering is handled.

Maps the core objects in the platform and shows how they relate to one another.

Explains the journey a message takes as a draft Edition becomes a sent Broadcast and is delivered to recipients' inboxes.

Explains how the platform rewrites links to a redirect so clicks can be counted and attributed to each recipient.

Explains how merge fields and conditional content tailor a single Edition to each individual recipient.

Explains how mailbox providers verify that your Broadcasts genuinely come from you, and why it matters for deliverability.

Learn when to use a fixed static list versus a rule-based dynamic segment for targeting.

Describes what the platform records after a Broadcast is sent and how those events become your reporting.

Understand inbound versus outbound webhooks and when to use each.