Compliance and Privacy
Not legal advice. This page explains common obligations and the tools the platform provides. Confirm your specific requirements with your own legal/compliance team.
In short
Sending commercial or bulk messages is permission-based and regulated. You are responsible for having the right to contact each subscriber and for honoring their choices; the platform gives you the tools (unsubscribe handling, suppression, required footers, authentication, and data controls) to do it correctly.
The regulations you'll most often meet
| Regulation | Applies to | Key obligations |
|---|---|---|
| CAN-SPAM (US) | Commercial email to US recipients | Accurate From/subject, a valid physical postal address, a clear unsubscribe, honor opt-outs promptly |
| CASL (Canada) | Email/SMS to Canadian recipients | Express or implied consent, sender identification, working unsubscribe |
| GDPR (EU/UK) | Personal data of EU/UK individuals | Lawful basis (often consent), data-subject rights (access, deletion), records of consent |
| CCPA/CPRA (California) | Personal data of CA residents | Notice, opt-out of "sale/sharing", access & deletion rights |
How the platform helps
- Unsubscribe & preferences → Manage unsubscribes, Preference Center
- Suppression (never contact opted-out/bounced addresses) → Deliverability suppression
- Required footer & mailing address → Set up the required email footer
- Sender authentication (SPF/DKIM/DMARC) → Deliverability
- Consent records & subscription state → Consent and subscriptions
Your responsibilities vs. the platform's
- You: obtain and document consent, keep your postal address current, honor local laws, respond to data-subject requests.
- The platform: enforce unsubscribes/suppression, provide the required footer and authentication tooling, and give you the data controls to fulfill requests.
Handling data-subject requests (access / deletion)
Scaffold — add the product-specific steps and your SLA. When a subscriber requests access to or deletion of their data (GDPR/CCPA), locate the subscriber, export or delete their record, and confirm within the statutory deadline. (This should graduate into its own how-to.)
Related
Canonical terms: Author, Edition, Folder (Project Folder), Broadcast. See the Glossary.