Concepts: How It All Works
The mental models behind the platform — how sending, audiences, personalization, deliverability, channels, and consent fit together, and how the core objects relate.
This section explains the ideas behind the platform, not the button-by-button steps. Come here when you want to understand why something works the way it does — so that the choices you make as an Author lead to messages that reach the right subscribers and land in the inbox.
What you can do here
- Follow how a draft Edition becomes a sent Broadcast and is delivered to subscribers.
- Understand how subscribers are organized into lists and refined into targeted segments.
- Learn how merge fields and conditional content personalize a single Edition for each subscriber.
- See what deliverability, sender authentication (SPF, DKIM, DMARC), and rendering mean for your Broadcasts.
- Grasp how consent, subscription management, and privacy rules keep your sending permission-based.
- Map how the core objects — Authors, Folders, Editions, Broadcasts, and Audiences — relate.
Start here
- How Sending Works: From Edition to Broadcast to Delivery
- How It All Connects: Authors, Folders, Editions, Broadcasts, and Audiences
- Audiences, Lists, and Segments
- Deliverability Fundamentals: Reaching the Inbox
- Consent and Subscription Management
In this section
- How Sending Works: From Edition to Broadcast to Delivery — Explains the journey a message takes as a draft Edition becomes a sent Broadcast and is delivered to recipients' inboxes.
- The Tracking Lifecycle: Opens, Clicks, Bounces, and Unsubscribes — Describes what the platform records after a Broadcast is sent and how those events become your reporting.
- Audiences, Lists, and Segments — Explains how recipients are organized into lists and refined into targeted segments for a Broadcast.
- Personalization and Dynamic Content — Explains how merge fields and conditional content tailor a single Edition to each individual recipient.
- How Editions Render Across Clients and Devices — Explains why the same Edition can look different across email apps, browsers, and screen sizes, and how rendering is handled.
- Deliverability Fundamentals: Reaching the Inbox — Introduces the factors that decide whether a Broadcast lands in the inbox, the spam folder, or nowhere at all.
- Sender Authentication: SPF, DKIM, and DMARC — Explains how mailbox providers verify that your Broadcasts genuinely come from you, and why it matters for deliverability.
- Channels: Email, SMS, and Web — Compares the platform's delivery channels and the mental model for when to use email, SMS, or web content.
- Consent and Subscription Management — Explains how opt-in, preferences, and unsubscribes keep your Audience willing, engaged, and permission-based.
- Compliance and Privacy — Introduces the regulations that shape permission-based sending (such as CAN-SPAM, CASL, and GDPR) and how the platform supports them.
- How It All Connects: Authors, Folders, Editions, Broadcasts, and Audiences — Maps the core objects in the platform and shows how they relate to one another.
Terms: Author = the user; Edition = an email an Author builds; Folder (Project Folder) = where Editions are organized; Broadcast = an Edition that is sent out; subscriber = a recipient.