Sending Campaigns

Sending is where a finished Edition becomes a Broadcast that goes out to your subscribers. Come here when an Edition is ready to leave the Folder and reach an audience — whether you want to send it now, schedule it for later, or route it through approval first.

What you can do here

• Send an Edition as a Broadcast to a chosen list or Folder of subscribers.
• Send a test copy to yourself or reviewers before the real send.
• Schedule a Broadcast for a future time, or set it to recur.
• Run an A/B split test on subject lines or content, then send the winner.
• Deliver by recipient timezone or at an optimized send time.
• Apply suppression and route Broadcasts through an approval workflow.

Start here

1. Send an Edition as a Broadcast — turn a finished Edition into a Broadcast and send it out.
2. Select the Audience at Send Time — choose which lists or Folders a Broadcast goes to.
3. Send a Test Before You Broadcast — check an Edition before the real send.
4. Schedule a Broadcast for Later — set a Broadcast to go out at a future date and time.
5. Send Your First Broadcast — a start-to-finish walkthrough from test send to scheduled Broadcast.

In this section

• Troubleshooting Sending — Resolve common sending problems such as a Broadcast that didn't go out, is stuck scheduled, or is blocked in approval.

How To

• Send an Edition as a Broadcast — Turn a finished Edition into a Broadcast and send it out immediately.
• Select the Audience at Send Time — Choose which lists or Folders of recipients a Broadcast will go to when you send.
• Send a Test Before You Broadcast — Send a test copy of an Edition to yourself or reviewers to check it before the real send.
• Schedule a Broadcast for Later — Set a Broadcast to go out automatically at a future date and time.
• Set Up a Recurring Broadcast — Configure a Broadcast to repeat on a daily, weekly, or monthly schedule.
• Set Up an A/B Split Test — Test subject lines or content variations against part of your audience and send the winner to the rest.
• Send by Recipient Timezone or Optimized Time — Deliver a Broadcast at each recipient's local time or at the send time predicted to perform best.
• Apply Suppression to a Broadcast — Exclude specific recipients by applying suppression lists so a Broadcast skips them.
• Submit a Broadcast for Approval — Send a scheduled Broadcast into the approval workflow so a reviewer signs off before it goes out.
• Review and Approve a Broadcast — As an approver, review a pending Broadcast and approve or reject it before it sends.
• Edit or Cancel a Scheduled Broadcast — Change the settings of a scheduled Broadcast or cancel it before it sends.
• Find, Duplicate, and Reuse Past Broadcasts — No page on locating, copying, or archiving previously sent Broadcasts - a frequent everyday task once a customer is live.

Reference

• Broadcast Types — Reference describing each type of Broadcast and campaign you can send and when to use it.
• Broadcast Statuses — Reference listing the statuses a Broadcast moves through, from scheduled and pending approval to sending and sent.

Tutorials

• Send Your First Broadcast — A start-to-finish walkthrough that takes one Edition from test send to a scheduled Broadcast.
• Run an A/B Split Test End to End — A worked example of setting up, sending, and reading the results of an A/B split test.

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Author = the user; Edition = an email an Author builds; Folder = where Editions are organized; Broadcast = an Edition that is sent out; subscriber = recipient.