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Build Your First Edition End to End

Follow a complete walkthrough from a blank Edition to a preview-ready draft.

What you'll build​

By the end of this tutorial you'll have a complete Edition — an email you build as an Author — with a subject line, header, body content, and at least one personalization token, saved in a Project Folder and ready to preview. You won't send a Broadcast here; the goal is a clean, preview-ready draft you can hand off for review.

Before you begin​

  • Access to an account where you can create and edit Editions.
  • A Project Folder to keep your work organized (create one if you don't have it yet).
  • Some content to work with: a subject line, a short intro, and a call to action.
  • Optional: a small test list or your own address so you can preview to a real inbox.

Steps​

  1. Create the Edition. Open your Project Folder and start a new Edition from a blank layout or a starter template. Give it a clear internal name so you can find it later. (confirm the exact steps in your account)
  2. Set the subject line. Enter a concise, descriptive subject. Keep the most important words near the front so they survive truncation on mobile.
  3. Add your content. Build out the header, body, and a call-to-action button or link. Work section by section and save as you go.
  4. Personalize it. Insert a personalization token (for example, the subscriber's first name) so each subscriber sees their own value. See Personalization tags for the full list.
  5. Check the details. Confirm your sender name, reply-to, and any links are correct. Add alt text to images so the Edition reads well when images are blocked.
  6. Preview. Use the preview to see how the Edition renders, then send a test to yourself. Review both desktop and mobile, and check that tokens resolve to real values.

Next steps​

Canonical terms: Author, Edition, Folder (Project Folder), Broadcast. See the Glossary.