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Add a QR Code to an Edition

A QR code gives subscribers a way to move from your email to a mobile experience — a landing page, an offer, a survey, or an app — by scanning with a phone camera. Adding one to an Edition lets you bridge print, desktop, and on-screen reading into a single mobile action.

Before you begin​

  • The destination link (URL) you want the QR code to open. Use an HTTPS link and confirm it loads on a phone before you build.
  • The Edition open in the editor, positioned where the QR code should appear (for example, near a call to action).
  • Optional: any tracking parameters or personalization tokens you want appended to the destination link. (Confirm the exact insertion steps in your account.)

Steps​

  1. Open the Edition and place your cursor in the content block where the QR code should go.
  2. Insert a QR code element from the content or interactive-content options in the editor toolbar. (Confirm the exact label and path in your account.)
  3. Paste your destination URL into the QR code's link field.
  4. Adjust the size so the code is at least roughly 2 cm / 100 px square when displayed — small codes are hard to scan.
  5. Add descriptive alt text (for example, "Scan to view the offer") so the code is accessible and understandable if the image does not render.
  6. Save the Edition.

Result​

The QR code renders as an image in the Edition. Send yourself a test Broadcast, then scan the code with a phone camera to confirm it opens the correct destination. If your link uses tracking, verify scans appear in your reports after the test.

Canonical terms: Author, Edition, Folder (Project Folder), Broadcast. See the Glossary.