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Write and Rewrite Copy with AI

AI Assist helps you draft new copy from a short prompt or rework text you already have — shortening, lengthening, adjusting tone, or fixing grammar — so you can move an Edition from blank page to review faster. The AI produces suggestions; you stay in control and decide what to keep.

Before you begin​

  • You need edit access to an Edition and a content block (or text field) where the copy will live.
  • Have a clear intent for the copy: the subscriber action you want, the key points to include, and the tone (for example, friendly, formal, urgent).
  • Confirm AI Assist is enabled for your account. If you don't see the option, ask your admin (confirm the exact steps in your account).
  • Treat AI output as a first draft: always review for accuracy, brand voice, and compliance before you send a Broadcast.

Steps​

  1. Open the Edition and place your cursor in the text block you want to write or change.
  2. Open the AI Assist option for that block (confirm the exact steps in your account).
  3. To draft new copy, type a short prompt describing the message, audience, and tone, then generate.
  4. To rework existing text, select the passage first, then choose an action such as rewrite, shorten, lengthen, change tone, or fix grammar.
  5. Review the suggestion. Regenerate or refine your prompt until it fits, then insert or replace the text.
  6. Edit the inserted copy directly to finalize wording, add personalization tags, and check any links.

Result​

Your block contains reviewed, on-brand copy that you wrote or refined with AI, ready for proofing and a test send before you schedule the Broadcast.

Canonical terms: Author, Edition, Folder (Project Folder), Broadcast. See the Glossary.