Deliverability

Authenticate your domain, keep a healthy sender reputation, and get your Broadcasts delivered to the inbox instead of the spam folder.

Deliverability is where you set up domain authentication and look after your sender reputation so your Broadcasts reach the inbox. Come here when you're onboarding a new sending domain, adding a From address, or investigating why messages are bouncing or landing in spam.

What you can do here

• Authenticate your sending domain with SPF, DKIM, and DMARC records.
• Add and verify From addresses and manage sender identities and reply-to details.
• Improve inbox placement and meet Gmail and Yahoo bulk-sender requirements.
• Warm up new domains and protect your sender reputation over time.
• Review bounces, handle spam complaints, and manage your suppression list.
• Troubleshoot failing authentication, spam-foldering, and high bounce rates.

Start here

1. Authenticate your sending domain — Walk through the full domain-authentication process and see which DNS records you need to add.
2. Verify your domain authentication — Confirm that SPF, DKIM, and DMARC are correctly configured and showing as verified.
3. Add and verify a From address — Register a From address and confirm ownership so Authors can send Broadcasts from it.
4. Improve inbox placement — Apply sending and content best practices that keep Broadcasts out of the spam folder.
5. Troubleshoot deliverability problems — Diagnose common issues like failing authentication, mail landing in spam, and high bounce rates.

In this section

• Troubleshoot deliverability problems — Diagnose common issues like failing authentication, mail landing in spam, and high bounce rates.

How To

• Authenticate your sending domain — Walk through the full domain-authentication process and see which DNS records you need to add.
• Set up an SPF record — Add or update the SPF record that authorizes us to send on behalf of your domain.
• Set up DKIM signing — Publish DKIM keys so your Broadcasts are cryptographically signed and trusted by mailbox providers.
• Set up a DMARC policy — Add a DMARC record to protect your domain from spoofing and control how failing mail is handled.
• Verify your domain authentication — Confirm that SPF, DKIM, and DMARC are correctly configured and showing as verified.
• Add and verify a From address — Register a From address and confirm ownership so Authors can send Broadcasts from it.
• Manage sender identities and reply-to addresses — Set display names, reply-to addresses, and defaults for the identities your Broadcasts are sent from.
• Improve inbox placement — Apply sending and content best practices that keep Broadcasts out of the spam folder.
• Review bounced messages — Find bounced addresses for a Broadcast and understand why they failed.
• Handle spam complaints and feedback loops — See who marked mail as spam and how complaints are automatically actioned to protect your reputation.
• Warm up a new sending domain — Ramp up sending volume gradually so a new domain builds a trusted reputation.
• Protect your sender reputation — Monitor engagement and complaint signals and take action to keep your reputation strong.
• Manage your suppression list — View, search, and export the addresses that are automatically excluded from future Broadcasts.
• Add or remove suppressed addresses — Manually suppress addresses or release ones that were suppressed in error.
• Meet Gmail and Yahoo Bulk Sender Requirements — The 2024+ bulk-sender rules (authentication, one-click list-unsubscribe, spam-rate thresholds) are timely and high-impact but have no dedicated page.

Reference

• SPF, DKIM, and DMARC record reference — Look up the exact DNS record values and hostnames used for domain authentication.
• Bounce and complaint types — Reference the categories of hard/soft bounces and complaint reasons and what each means.
• Suppression reasons — Reference every reason an address can be added to the suppression list.

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Terms: Author = the user; Edition = an email an Author builds; Folder (Project Folder) = where Editions are organized; Broadcast = an Edition that is sent out; subscriber = recipient.