Manage unsubscribes and opt-outs

Review who has unsubscribed and understand how opt-outs are recorded and honored.

When a subscriber clicks the unsubscribe link in a Broadcast, or is opted out through a preference page or an inbound reply, the platform records it and stops future sends to that address automatically. You don't have to remove them by hand — but you should know how to review opt-outs and confirm they're being honored.

Before you begin

• Access to the audience or reporting area where opt-outs are listed (confirm the exact location in your account).
• A recent Broadcast to review, if you're checking opt-outs for a specific send.
• Permission to export subscriber data, if you plan to reconcile with an external system.

Steps

1. Open the audience or list you want to review.
2. Filter or switch to the view that shows unsubscribed / opted-out subscribers. Every honored opt-out appears here with the date it was recorded.
3. To see opt-outs tied to a single send, open that Broadcast's report and look at its unsubscribe count and subscriber detail.
4. To confirm an individual address, search for the subscriber and check their opt-out status and timestamp.
5. If you need a record for another system, export the opted-out subscribers (confirm the export option in your account).

Result

Opted-out subscribers are clearly flagged and are excluded from future Broadcasts automatically. An opt-out applies going forward — it does not delete the subscriber's history, and honored opt-outs cannot be silently overridden by re-importing the same address.

Related

• Manage the account suppression list
• Build and manage audiences
• Metrics dictionary

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Canonical terms: Author, Edition, Folder (Project Folder), Broadcast. See the Glossary.