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Recover Abandoned Carts

Abandoned-cart recovery is one of the highest-return automations you can run: it emails a subscriber who added items to a cart but did not check out, reminding them and linking back to their basket. This how-to walks through wiring your store's cart events into an automation that sends a timely recovery Broadcast.

Before you begin​

  • A connected store/commerce integration (for example Shopify or Magento) that can send cart events into your account. (Confirm the exact connector and setup steps in your account.)
  • Cart data flowing in as subscriber attributes or events — typically cart value, item names, and a recovery URL that returns the subscriber to their basket.
  • A Folder (Project Folder) to hold your recovery Edition(s).
  • Confirm that your integration passes a stable subscriber identifier so events match the right subscriber.

Steps​

  1. In the Folder, build the recovery Edition. Personalize it with the subscriber's name, cart items, and cart value using personalization tags, and include a clear button linking to the recovery URL.
  2. Create a new automation and choose the cart abandoned (or equivalent) event from your commerce integration as the entry trigger. (Confirm the exact trigger name in your account.)
  3. Add a wait step so the first message sends a sensible interval after abandonment — 30 to 60 minutes is a common starting point.
  4. Add an exit condition that removes anyone who completes their purchase, so buyers do not receive a reminder. Match on the same subscriber identifier used by the trigger.
  5. Add the recovery Edition as the send action. Optionally add one or two follow-up messages (for example, 24 hours and 48 hours later), each with its own wait step and the same purchase-completed exit condition.
  6. Send yourself a test through the integration, then activate the automation.

Result​

Subscribers who abandon a cart receive your recovery Broadcast on schedule, and anyone who checks out is removed before the next reminder. Track opens, clicks, and — where your integration reports it — recovered revenue against the metrics dictionary.

Canonical terms: Author, Edition, Folder (Project Folder), Broadcast. See the Glossary.