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Add calls to action to a Post

A call to action (CTA) is the button or link that tells a subscriber what to do next — read more, register, download, reply, or share. This guide shows an Author how to add one or more CTAs to a Post so readers can respond in a single tap.

Before you begin​

  • Have the Post you want to edit open in the editor. (Confirm the exact steps in your account.)
  • Decide the destination for each CTA: an external URL, a microsite page, a form, or a survey.
  • Prepare short, action-led button text (for example, "Register now" or "Read the guide"). Aim for 2–4 words.
  • If you want to measure response, confirm that link tracking is enabled for the Post so clicks are captured in reporting.

Steps​

  1. In the Post editor, place your cursor where the CTA should appear and insert a button or link block from the content toolbar. (Confirm the exact steps in your account.)
  2. Enter the button label using clear, action-led text.
  3. Set the destination — paste the target URL, or choose a microsite page, form, or survey from the picker.
  4. Adjust the appearance (color, size, alignment) so the CTA stands out but matches your brand.
  5. To add more than one action, repeat for each button and keep the most important CTA first.
  6. Preview the Post, then send yourself a test to confirm each link opens the correct destination.

Result​

The Post now shows one or more tappable CTAs. When a subscriber clicks, they are taken to the destination you set, and — with tracking enabled — the click is recorded so you can compare CTA performance in reporting.

Canonical terms: Author, Edition, Folder (Project Folder), Broadcast. See the Glossary.