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Measure drip and automation performance

Track opens, clicks, and how subscribers progress through the steps of an automated drip.

A drip (or automation) is a sequence of Editions that go out over time, triggered by an event or a subscriber joining a segment. Unlike a one-off Broadcast, its value shows up across steps: how many subscribers enter, how each step performs, and how many reach the end. This page shows how to read those numbers.

Before you begin​

  • The drip or automation must be active and have processed at least some subscribers — brand-new drips show little or no data.
  • Know which reporting view holds automation results in your account (often a dedicated Automation or Journey report, separate from single-Broadcast reports) (confirm the exact steps in your account).
  • Decide your reporting window; step metrics accumulate as subscribers move through, so recent steps will lag earlier ones.

Steps​

  1. Open the drip or automation you want to measure from its Folder.
  2. Go to its reporting or analytics view for the automation as a whole (confirm the exact steps in your account).
  3. Review the entry and flow figures: how many subscribers entered, how many are currently in-progress, and how many completed the sequence.
  4. Expand an individual step to see per-Edition delivery, opens, clicks, and unsubscribes for that message.
  5. Compare steps side by side to spot where engagement or drop-off changes — a low open rate on step 3 or a spike in unsubscribes flags a weak point.
  6. Filter by date, segment, or step to isolate a cohort, then export the results if you need them for a wider report.

Result​

You can see how many subscribers entered the drip, how each step performed on opens and clicks, and how many progressed through to completion — enough to find the step that needs attention.

Canonical terms: Author, Edition, Folder (Project Folder), Broadcast. See the Glossary.