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Interactive Content

Interactive Content lets you drop live components straight into an Edition, so subscribers can watch, vote, answer, and interact without ever leaving the email. Reach for it when a static image or link isn't enough and you want engagement — or the responses it captures — inside the Broadcast itself.

What you can do here​

  • Gather input with in-email polls, quizzes, surveys, and data-capture forms, then review the results after a Broadcast.
  • Show tailored visuals per subscriber with personalized, A/B, timed, and device-specific images.
  • Bring motion and media into an Edition using video, audio and podcasts, animated GIFs, and image carousels.
  • Drive urgency and action with countdown timers, QR codes, and a Spotify follow button.
  • Deliver the right content to the right audience with dynamic content blocks.
  • Check where each component renders and its fallback, and fix issues when something doesn't appear or track.

Start here​

  1. Polls Overview — the fastest way to add interactivity and collect votes.
  2. Add a Poll to an Edition — insert, write, and style a poll step by step.
  3. Component Support and Fallbacks Reference — where each component renders and what fallback subscribers see.
  4. Troubleshooting Interactive Content — fixes for components that don't appear, show a fallback, or fail to track responses.

In this section​

Ab Image​

  • A/B Image Overview — Introduces A/B images that show different visuals to different recipients so you can compare which performs best.
  • Add an A/B Image to an Edition — Guides you through uploading the competing images, setting the split, and adding the A/B image to an Edition.

Animated Gif​

Audio​

Countdown Timer​

Device Specific Images​

Dynamic Content​

Form​

  • Add a Data-Capture Form to an Edition — The interactive catalog covers polls, quizzes, and surveys but omits a general in-email form/data-capture block, a common interactive element.

Personalized Image​

Polls​

  • Polls Overview — Introduces in-email polls, the question and answer types available, and how recipients vote without leaving the Edition.
  • Add a Poll to an Edition — Step-by-step guide to inserting a poll, writing the question and choices, and styling it inside an Edition.
  • View Poll Results — Shows where to find live vote counts and response breakdowns after a Broadcast is sent.

Qr Code​

  • QR Code Overview — Introduces in-email QR codes that let recipients jump from email to a link on another device.
  • Add a QR Code to an Edition — Walks through generating a QR code for a destination link and adding it to an Edition.

Quizzes​

  • Quizzes Overview — Explains in-email quizzes with scored answers, correct/incorrect feedback, and how recipients complete them in the Edition.
  • Add a Quiz to an Edition — Walks through building quiz questions, marking correct answers, and placing the quiz in an Edition.
  • View Quiz Results — Explains how to review scores, per-question performance, and individual responses collected by a quiz.

Reference​

Spotify Follow​

Surveys​

  • Surveys Overview — Introduces multi-question in-email surveys, the question types supported, and how responses are captured from the Edition.
  • Add a Survey to an Edition — Guides you through creating survey questions and adding the survey to an Edition.
  • View Survey Results — Shows how to read aggregated answers and export individual survey responses after sending.

Timed Image​

  • Timed Image Overview — Explains timed images that change automatically based on when the recipient opens the Edition.
  • Add a Timed Image to an Edition — Step-by-step guide to scheduling which image displays at which time and placing it in an Edition.

Video​

  • In-Email Video Overview — Explains how embedded video plays inside an Edition and the thumbnail fallback shown where inline playback isn't supported.
  • Add a Video to an Edition — Step-by-step guide to embedding a video, setting its poster image, and placing it in an Edition.

Author = the user. Edition = an email an Author builds. Folder (Project Folder) = where Editions are organized. Broadcast = an Edition that is sent out. Subscriber = recipient.