Content Authoring

Everything an Author needs to build the content of an Edition — content items, templates, layouts, brand styling, media, landing pages, personalization, HTML, and AI build-time help.

Content Authoring is where you build what your subscribers actually see. An Author comes here to assemble an Edition — adding content items, applying your brand look, personalizing copy, and previewing the result before it goes out as a Broadcast.

What you can do here

• Create an Edition and add, arrange, and format content items.
• Apply templates, themes, responsive layouts, and your brand colors and fonts.
• Insert images, video, and files from the media library.
• Personalize content with tokens and fallback text for each subscriber.
• Fine-tune with HTML, custom CSS, and AI build-time help.
• Build and link standalone landing pages, then preview and test everything.

Start here

1. Create an Edition — Start a new Edition inside a Folder and set its subject and basic details.
2. Add and Arrange Content Items — Add articles and content blocks and reorder them into the flow you want.
3. Start an Edition from a Template — Pick a ready-made template to begin with structure and styling in place.
4. Insert Images and Media — Place images, GIFs, and video from the media library into an Edition.
5. Preview and Test an Edition — Preview an Edition and send test messages before it goes out as a Broadcast.

In this section

• Fix Common Content and Formatting Issues — Resolve problems like images not showing, broken layouts, or styling that looks off.

Accessibility

• Design Accessible Editions (Alt Text, Contrast, Structure) — No guidance on alt text, semantic structure, and color contrast for screen readers - a common enterprise/public-sector requirement absent from content-authoring.

Advanced Html

• Edit Content in HTML Code View — Switch to code view to fine-tune the HTML behind a content item.
• Paste and Clean Up HTML — Bring in existing HTML and tidy it for reliable rendering in email.
• Add Custom CSS Styles — Apply custom styles to control the appearance of your content.

Ai Assist

• AI Assist for Content (Build-Time Helper) — See how AI Assist helps you write, rewrite, and generate content while building an Edition.
• Write and Rewrite Copy with AI — Draft new copy or rework existing text with AI suggestions.
• Proofread and Polish Copy with AI — Check spelling, grammar, and tone, then apply AI-suggested fixes.
• Rewrite with Smart Brevity — Tighten copy into shorter, punchier content using smart brevity rewriting.
• Generate Images with AI — Create original images from a text prompt and add them to your content.
• Generate HTML with AI — Produce ready-to-use HTML content blocks from a plain-language description.

Brand And Colors

• Set Up Your Brand Palette — Define your brand colors so they are ready to apply across every Edition.
• Apply Brand Colors and Fonts — Apply your palette and brand fonts to content, buttons, and backgrounds.

Compliance

• Set Up the Required Email Footer and Mailing Address — CAN-SPAM/CASL require a physical mailing address and unsubscribe link in every email. No page covers the required footer block, which is a legal blocker for first sends.

Editions

• Create an Edition — Start a new Edition inside a Folder and set its subject and basic details.
• Add and Arrange Content Items — Add articles and content blocks to an Edition and reorder them into the flow you want.
• Format Text, Headings, and Styles — Style copy with headings, lists, spacing, and emphasis inside a content item.
• Add Links, Buttons, and Calls to Action — Insert clickable links and buttons that drive readers to your content.
• Insert Images and Media — Place images, GIFs, and video from the media library into an Edition.
• Preview and Test an Edition — Preview an Edition and send test messages before it goes out as a Broadcast.
• Duplicate an Edition to Reuse Content — Copy an existing Edition or content item to reuse it as a starting point.

Folders

• Organize Editions in Project Folders — Folder/Project Folder is a canonical concept, but no page explains creating, nesting, moving, or archiving Folders and the Editions inside them. account-access only covers Author access to Folders, not the Folder CRUD itself.

Landing Pages

• Create a Landing Page — Build a standalone landing page using the same authoring tools as an Edition.
• Link a Landing Page to an Edition — Connect a landing page to buttons and links inside an Edition.
• Publish and Share a Landing Page — Publish a landing page and get a shareable link for your audience.

Layouts

• Choose a Responsive Layout — Select a layout that adapts to mobile and desktop screens automatically.
• Build Multi-Column Sections — Arrange content into columns and sections for a structured Edition.
• Preview Across Mobile and Desktop — Check how your Edition looks on different screen sizes before sending.

Media Library

• Upload Images and Files — Add images and file uploads to the media library for use in Editions.
• Add Video and GIFs — Bring animated GIFs and video into the media library and your content.
• Organize and Find Media — Sort, search, and manage assets so you can find the right media fast.
• Edit, Crop, and Resize Images — Adjust images in the media library before adding them to an Edition.

Personalization

• Insert Personalization Tokens — Add tokens like first name and company so content adapts to each reader.
• Set Fallback Text for Tokens — Provide default text so personalized content reads well when data is missing.
• Preview Personalized Content — Preview an Edition as a specific reader to confirm tokens fill in correctly.
• Personalization Token Reference — Look up the personalization tokens available to use inside content.

Templates And Themes

• Start an Edition from a Template — Pick a ready-made template to begin an Edition with structure and styling in place.
• Apply and Switch Themes — Apply a theme to control the look of an Edition and switch themes as needed.
• Save an Edition as a Reusable Template — Turn a finished Edition into a template you and your team can reuse.
• Manage Shared Templates and Themes — Organize, update, and share templates and themes across your team.

Tutorials

• Build Your First Edition End to End — Follow a complete walkthrough from a blank Edition to a preview-ready draft.

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Author = the user; Edition = an email an Author builds; Folder (Project Folder) = where Editions are organized; Broadcast = an Edition that is sent out; recipient = "subscriber".